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The Brand Mapping Method
START HERE
Understanding The Map Maker Strategy (How to Be Successful With it) (6:10)
How to Become a Brand Strategist (And Why Every Brand Image Creator, Designer, and Writer Should Add "Strategist" to their Title) (7:53)
Monthly Call Schedule
Phase 1: Brand Research & Exploration (Find Every Brand’s Hidden Answers)
My Signature 3-Step Research Process (1:21)
Step 1: The Client Questionnaire (and How to Get the Answers You Need) (10:08)
Step 2: The DOUBLE Pinterest Board (6:30)
Step 3: The Strategy Session (44:05)
BONUS: What to do if your client doesn't know their audience
Phase 2: Mapping (AKA Creating the Brand Carry-All)
Getting to Know the Brand Carry-All (3:04)
How to Create the Map (29:34)
How to Create the Compass (34:55)
How to Create the Gear (41:33)
Phase 3: Presenting (Your Big Moment!!)
How to Organize the Brand Carry-All (4:58)
How to Send the Brand Carry-All (So You Can Get The Best Feedback!!) (14:23)
How to Finalize the Brand Carry-All (7:04)
Phase 4: Creating the Design and Assets
Intro into Designing the Assets From the Brand Carry-All (1:41)
How to Create a Logo Infused with Strategy From the Carry-All (7:13)
How to Create a Website Infused with Strategy From the Brand Carry-All (8:32)
BONUS!!!
How to Differentiate & Brand Yourself as a Brand Strategist (9:52)
How to Build a Portfolio that Converts (10:22)
How to Get your Next Client (16:07)
The Template Library
Real Life Examples (8:41)
Helpful Business Resources
BONUS: Managing the Brand Strategy Process from Beginning to End
Welcome to Managing Projects (1:48)
Workflow Trainings (How to Keep Everything on Schedule!) (31:35)
Onboarding & Offboarding Trainings w/ Honeybook (60:27)
SOP'S and why they are essential to growth (5:26)
Q&A w/ Carli's Project Manager BONUS (78:41)
Downloads (Templates, Workflows, Checklists, etc)
Profit, Sales & Marketing Tracking (21:39)
Bonus: Brand Strategy in... Expert Series
Brand Strategy in Packaging with Lauren Braier of Elby Creative (38:39)
Becoming Brand Mapping Certified Strategist (NOW ACCEPTING SUBMISSIONS)
Become Brand Mapping Certified! (6:28)
Monthly Call Recordings
September 2021 - Brand Strategy Practice Call (77:03)
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How to Differentiate & Brand Yourself as a Brand Strategist
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