This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
The Brand Mapping Method
START HERE
Understanding The Map Maker Strategy (How to Be Successful With it) (6:10)
How to Become a Brand Strategist (And Why Every Brand Image Creator, Designer, and Writer Should Add "Strategist" to their Title) (7:53)
Monthly Call Schedule
Phase 1: Brand Research & Exploration (Find Every Brand’s Hidden Answers)
My Signature 3-Step Research Process (1:21)
Step 1: The Client Questionnaire (and How to Get the Answers You Need) (10:08)
Step 2: The DOUBLE Pinterest Board (6:30)
Step 3: The Strategy Session (44:05)
BONUS: What to do if your client doesn't know their audience
Phase 2: Mapping (AKA Creating the Brand Carry-All)
Getting to Know the Brand Carry-All (3:04)
How to Create the Map (29:34)
How to Create the Compass (34:55)
How to Create the Gear (41:33)
Phase 3: Presenting (Your Big Moment!!)
How to Organize the Brand Carry-All (4:58)
How to Send the Brand Carry-All (So You Can Get The Best Feedback!!) (14:23)
How to Finalize the Brand Carry-All (7:04)
Phase 4: Creating the Design and Assets
Intro into Designing the Assets From the Brand Carry-All (1:41)
How to Create a Logo Infused with Strategy From the Carry-All (7:13)
How to Create a Website Infused with Strategy From the Brand Carry-All (8:32)
BONUS!!!
How to Differentiate & Brand Yourself as a Brand Strategist (9:52)
How to Build a Portfolio that Converts (10:22)
How to Get your Next Client (16:07)
The Template Library
Real Life Examples (8:41)
Helpful Business Resources
BONUS: Managing the Brand Strategy Process from Beginning to End
Welcome to Managing Projects (1:48)
Workflow Trainings (How to Keep Everything on Schedule!) (31:35)
Onboarding & Offboarding Trainings w/ Honeybook (60:27)
SOP'S and why they are essential to growth (5:26)
Q&A w/ Carli's Project Manager BONUS (78:41)
Downloads (Templates, Workflows, Checklists, etc)
Profit, Sales & Marketing Tracking (21:39)
Bonus: Brand Strategy in... Expert Series
Brand Strategy in Packaging with Lauren Braier of Elby Creative (38:39)
Becoming Brand Mapping Certified Strategist (NOW ACCEPTING SUBMISSIONS)
Become Brand Mapping Certified! (6:28)
Monthly Call Recordings
September 2021 - Brand Strategy Practice Call (77:03)
Become Brand Mapping Certified!
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock